S’ARD is a visual story about the traditional carnival of Mamoia- da, a small town in the mountainy region of Barbagia, Sardinia ( Italy ).
Following a long established folkloristic tradition, the carnival of Barbagia is considered the most important moment of the year as it stands for the beginning of the agricultural cycle. Sometime between February and March, every year, the di erent costumes of this region engage in a ritual preparation and become prota- gonists of dances and parades, inaugurating the season of spring, wishing luck to the upcoming harvest.
The Masks of Mamoiada, are the pride and the symbol of this mysterious part of Sardinia; the celebration, the subversion of social roles, the ritual of the catharsis from men to animals have always been the essence of the Sardinian Carnivals.
The more the night approaches, the closer Mamuthones and au- dience get together in the ceremony; they have become one spirit which, drunken of wine, dances the day away.
S’ard is an attempt to document the material culture behind the masks of Mamoiada and the process of becoming and being a Mamuthones; from the artisan Franco Sale carpenter and cra er of the masks , to the Sulis family , the only family le in Sardi- nia who still cra s pastoral bells. e wood, the sheep fur and bells , feminine headscarf wore by men are the visual reference of a pastoral and agricultural society who proudly hang on to its ancient tradition.
S’ARD aims to illustrate the anachronism of the people of Bar- bagia who has been passing on from generations to generation their sacred and profane tradition of the Carnival.